Monday, January 7, 2013

Serbian-American figure competitor Jelena Abbou is face of MAC's Strength campaign

Did she arm wrestle Nicki Minaj for the role? Buff female bodybuilder takes over from rapper as star of MAC's latest ad campaign

  • Serbian-American figure competitor Jelena Abbou is face of MAC's Strength campaign
  • Abbou is a 118lbs personal trainer and bodybuilder who follows a high protein diet
  • Former MAC faces include Lady Gaga and Nicki Minaj
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From Lady Gaga to Nicki Minaj, MAC Cosmetics is renowned for featuring striking and somewhat eccentric females as the faces of its campaigns.
The use of these females has helped establish the brand as groundbreaking. And now, to continue the running theme, MAC have announced another unconventional woman as the face of their new cosmetic collection: a female bodybuilder.
Serbian figure competitor Jelena Abbou is the star of the campaign for the global brand's new Strength collection.
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Beauty heavyweight: Serbian figure competitor Jelena Abbou is the latest face of MAC cosmetics
Beauty heavyweight: Serbian figure competitor Jelena Abbou is the latest face of MAC cosmetics
In a powerful ad campaign, Abbou can be seen flexing her finely honed arms wearing a figure-hugging black latex dress with her hair in a tight bun.
She is, of course, groomed to perfection with dramatic MAC make-up, complete with feline eye flicks and bold blood-red lipstick.
Fighting fit: Jelena is classed as a real natural beauty of the fitness world  Fighting fit: Jelena is classed as a real natural beauty of the fitness world
Fighting fit: Jelena is classed as a real natural beauty of the fitness world
Strict diet: Jelena sticks to a protein rich diet to maintain her killer figure
Strict diet: Jelena sticks to a protein rich diet to maintain her killer figure
Unlike the former MAC stars, Jelena Abbou isn't a name that is quite so well known in showbiz circles - for now.
Born in April 1977 in Gornji Milanovac, Serbia, Jelena is a figure competitor-turned-model and personal trainer who currently resides in the United States.
The brunette beauty stands at 5ft 6in and competes at 118lbs. She is married to a fellow personal trainer.
She is well-known in the fitness world for her natural beauty and toned physique, which she puts down to a high-protein diet.
Out with the old: Nicki Minaj has been replaced by the body builder
Out with the old: Nicki Minaj has been replaced by the body builder
Jelena has graced the front covers of numerous magazines like Muscle and Fitness Hers, Natural Bodybuilding, Oxygen and has inked endorsement deals with Aetrex Shoes and Landice Treadmills.
MAC's 'Strength' cosmetic collection, which includes everything from eyeshadows to bright lipsticks, encourages users to: 'Flex your femininity with a colour collection that's fearless, elegant and strong.
'Strike a powerful pose, stand out, redefine the notion of beauty - and do it with strength too irresistible to ignore.'
Strong women: MAC often chooses unconventionally beautiful women who break the norms like Lady Gaga
Strong women: MAC often chooses unconventionally beautiful women who break the norms like Lady Gaga

VIDEO Just HOW does she stay so toned? Watch Jelena working out...

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