British model and actress Poppy Delevingne is announced as the new face of Vero Moda - and says her style is 'spontaneous': 'You have to follow your instinct,' she says
By Deborah Arthurs
|
British model Poppy Delevingne has today been announced as the new face of fashion brand Vero Moda.
The fashion house released its new spring/summer campaign with Poppy starring at the centre.
The 26-year-old London-based model and actress showcases the latest looks from the Danish label brand, with plenty of monochrome prints, feminine florals and denim.
Scroll down for video
New signing: British actress and model Poppy Delevingne
has today been named as the new face of Danish brand Vero Moda
Juxtaposition: The campaign was shot in a dramatic
location with stark lines to contrast with the soft textures in the
collection
'I'm a spontaneous dresser,' the 5ft 10in model said in a behind-the-scenes film shot on location. 'There's no method to the madness. I wake up and I decide what to wear on the spot.'
Selecting a few favourite items from the s/s13 collection, Poppy said of a khaki parka she would 'wear and wear it all spring', some floral skinny jeans would be perfect for a 'wild night out' and a transparent black and white stripe blouse was 'very French.'
Poppy, who is the older sister of model of the year Cara Delevingne, 20, also shared her top styling secret: 'Follow and trust your instinct. Your instinct is always right.'
Of the appointment of the successful model, who also starred in Matthew Williamson's recent 15 year anniversary celebration campaign, a Vero Moda spokesman said: 'Poppy Delevingne adds lightness and femininity to the images, without ever losing her edge.
'Graphic and minimalist locations were chosen for the shoot to create an eye-catching reflection of Poppy’s fresh look and the more stringent lines of the location.'
The brand said their spring collection would be a work of contrasts, with monochrome prints acting as the perfect foil for feminine florals, soft textiles and graphic two-piece sets.
The brand's signature pieces - high waisted skinny jeans and featherlight chiffon tops - are also big business for the new season.
Watch the video below to see Poppy Delevingne’s talking about the shoot, her personal style and her favourite styles for spring.
Shady lady: Poppy has also appeared in campaigns for
Matthew WIlliamson, Jigsaw, Laura Ashley and Anya Hindmarch
New season: Vero Moda said the s/s13 collection aimed to
mix feminine florals with graphic monochrome prints, retaining classic pieces
like skinny jeans and chiffon tops
Graphic: Monochrome prints toughened up the collection -
and fit well with the lines of the location
WATCH POPPY TALKING BEHIND THE SCENES AT THE VERO MODA SHOOT
No comments:
Post a Comment