Did she arm wrestle Nicki Minaj for the role? Buff female bodybuilder takes over from rapper as star of MAC's latest ad campaign
- Serbian-American figure competitor Jelena Abbou is face of MAC's Strength campaign
- Abbou is a 118lbs personal trainer and bodybuilder who follows a high protein diet
- Former MAC faces include Lady Gaga and Nicki Minaj
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From Lady Gaga to Nicki Minaj, MAC Cosmetics
is renowned for featuring striking and somewhat eccentric females as the faces
of its campaigns.
The use of these females has helped establish
the brand as groundbreaking. And now, to continue the running theme, MAC have
announced another unconventional woman as the face of their new cosmetic
collection: a female bodybuilder.
Serbian figure competitor Jelena Abbou is the
star of the campaign for the global brand's new Strength collection.
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for video
Beauty heavyweight: Serbian figure competitor Jelena Abbou
is the latest face of MAC cosmetics
In a powerful ad campaign, Abbou can be seen
flexing her finely honed arms wearing a figure-hugging black latex dress with
her hair in a tight bun.
She is, of course, groomed to perfection with
dramatic MAC make-up, complete with feline eye flicks and bold blood-red
lipstick.
Fighting fit: Jelena is classed as a real natural beauty
of the fitness world
Strict diet: Jelena sticks to a protein rich diet to
maintain her killer figure
Unlike the former MAC stars, Jelena Abbou
isn't a name that is quite so well known in showbiz circles - for
now.
Born in April 1977 in Gornji Milanovac, Serbia, Jelena is a figure competitor-turned-model and
personal trainer who currently resides in the United States.
The brunette beauty stands at 5ft 6in and
competes at 118lbs. She is married to a fellow personal trainer.
She is well-known in the fitness world for her
natural beauty and toned physique, which she puts down to a high-protein
diet.
Out with the old: Nicki Minaj has been replaced by the
body builder
Jelena has graced the front covers of numerous
magazines like Muscle and Fitness Hers, Natural Bodybuilding, Oxygen and has
inked endorsement deals with Aetrex Shoes and Landice Treadmills.
MAC's 'Strength' cosmetic collection, which
includes everything from eyeshadows to bright lipsticks, encourages users to:
'Flex your femininity with a colour collection that's fearless, elegant and
strong.
'Strike a powerful pose, stand out, redefine
the notion of beauty - and do it with strength too irresistible to
ignore.'
Strong women: MAC often chooses unconventionally beautiful
women who break the norms like Lady Gaga
VIDEO Just HOW does she stay so toned? Watch Jelena working out...
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